Bourbon Street Beignet
Photos, Social Media Campaign, and Advertisement
Bourbon Street Beignet opened in May 2021 with the goal of bringing “The Sweet Taste of New Orleans” to the northern state of New Jersey – I am humbled to have worked with Bourbon Street in the early stages of opening by photographing their food, drink, and bakery to help bring the brand to life, build their website, and spread the word on social media!
After working with the client on the photography side, I developed a social media campaign to reflect and enhance the brand’s sweet and soulful personality. All the photos I used were ones I had taken. This is a project I pursued personally but hope to propose to the client soon.
Also, using a photo I took as a reference, I used Procreate to digitally draw their stunning caprese croissant sandwich. The bold colors I used and the dramatic highlights and details I added rendered it perfect as an advertisement, perhaps one that would hang as a canvas in the entrance to greet customers.
Advertisement: “But First…Croissant”
An advertisement to promote croissants, aiming to spread the word that Bourbon Street sells a variety of baked goods and sandwiches aside from their dreamy beignets.
Photographed (by me) here is the actual interior of Bourbon Street Beignet, with the ad mocked up on canvas.
