House of Phood Museum

I was at a Japanese marketplace ordering ramen noodles and panicked when my jacket grazed over a bowl of ramen on display. I looked down only to find that my sleeve wasn’t covered in soup! It took me a few seconds to realize that the ramen was fake - they were models made of wax. I happened to be planning for a museum project at this time; I was so mind-blown by my ramen incident that I decided to build this concept into a museum. Thus, House of Phood (Phony + Food = Phood) was born. The museum would house life-sized wax models of food that guests are encouraged to take photos in and on.

It would appeal especially to the avid Instagrammer, who seeks bizarre photo locations, the culture enthusiast, who wants to learn, the food enthusiast, who seeks inspiration, and the immigrant or visitor who misses home.

The pastel color palette is intriguing and identifiable, appealing for social media and advertising especially.